Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for building content is the simple part. No, it's not really "easy," but deciding you need a blog (or a video series, a podcast, a Twitter feed, or some...
Independent Thinking Blog
New Marketing Labs
The Importance of News Fluency in Storytelling
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
Why Voice Search is the Future of Findability and Sales
Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.
The GDPR: What Is It and Why Should You Care About EU Data Privacy?
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
The Case for Digital Reciprocity
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
The Essential Guide to Crisis Communications
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.
Should You Accept Affiliate Links and Become a Brand Ambassador?
Affiliate links can be a simple way to add in a passive income stream, but at what cost to your brand and its reputation?
The Players’ Tribune Is Redefining Who Gets to Tell Your Story
The Players’ Tribune has taken the megaphone away from sports reporters and put it into the hands of reporters in a fascinating experiment to rewrite who gets to tell our stories.
The New Gmail Is the Update We’ve Been Waiting For
The new Gmail lets you do more right from your inbox. Chock full of great features, it’s the update we’ve been waiting for.
These 3 Strategies Will Boost Your LinkedIn Content Marketing Efforts
There are 3 key strategies you can deploy to become intentional about your LinkedIn content marketing and drive prospects to your door.