branding, Business, Independent Thinking
Assessing value can be one of the toughest challenges facing any business. Bring small business folks together for a conversation, and the topics of rates and handling negotiations routinely come up. Pricing is often in the eye of the buyer—budget, need, demand, and...
Business, business models, Data, innovation, Second Look, Social Media
A double-decker second look covers two weeks of top posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look: 1. Netflix, Innovation, and ROI: The second place team in the...
Business, business models
Do you negotiate over rates? If so, then you may be selling your business in the bargain basement bin. Every now and then I’m queried about my rates only to have a prospect come back and try to get me to drop then. The irony is that (a) it’s always a small...
