4 Reasons + 8 Ways to Use Text Messaging

Call it text messaging. Or call it SMS. Or just send a text, maybe without using periods. Actually, you want to send a text. A friend of mine just redesigned his company’s mobile app to embed text communications. He figured out what a lot of businesses have been...

The Secret to Giving Away Your Content

A colleague emailed me recently to ask: How do you capture your original content to ensure that it’s not “taken” by others without credit? The short answer: You can’t. You can lock down your content. You can be hyper-vigilant. You can choose...