Mobile Marketing | Steigman Communications

Text Messaging is Becoming a Business Imperative

Are you using text messaging in your business? SMS is rapidly becoming a business imperative. Not an optional customer channel. Not a “nice to have but we’ll deal with it later.” If you’re not giving your customers a way to engage with you via...

4 Reasons + 8 Ways to Use Text Messaging

Mobile

Call it text messaging. Or call it SMS. Or just send a text, maybe without using periods. Actually, you want to send a text. A friend of mine just redesigned his company’s mobile app to embed text communications. He figured out what a lot of businesses have been...

7 Key Takeaways from Meeker’s 2015 Internet Trends Report

Business, Data, Health care, Marketing/PR, Mobile, Social Media, Technology, Workflow, Workforce

Mary Meeker’s 2015 Internet Trends Report is out. Meeker, a partner at Kleiner Perkins (yes, that Kleiner Perkins), annually drops a large deck of trends and statistics for us to ponder. This year’s report is arranged into six main sections covering...

The Secret to Giving Away Your Content

Marketing/PR

A colleague emailed me recently to ask: How do you capture your original content to ensure that it’s not “taken” by others without credit? The short answer: You can’t. You can lock down your content. You can be hyper-vigilant. You can choose...

The Surprising Truth About Mobile

location-based marketing, Marketing/PR, Mobile

Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print). Shifting magazine subscriptions to my tablet. Streaming music at the...

Text Messaging is Becoming a Business Imperative

4 Reasons + 8 Ways to Use Text Messaging

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