Cultivating Your Brand Fans is a Mindset

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

Scaling Social

You might have seen the periodic mass unfollow on Twitter. It typically comes from someone who built up a large network and wakes up one day drowning in noise—a stream of tweets from thousands of people they don’t know and never interact with. Not to mention a lot of...

The Problem with the NFL

Is your business incentivizing employee collaboration? The NFL does not have guaranteed contracts. This means that you can negotiate your multi-year deal, but if your get injured, sneeze the wrong way, or otherwise lose your marketability, then you end up on the...