The Problem With Staying on Message

The Problem With Staying on Message

In media training 101, you’re taught to stay on message. The idea is, no matter the question, you give the answer you want your audience to hear. I had my only media training when I worked for a labor union, so the questions we played with all involved a looming...

What Your Business Can Learn from the Movies

Companies need continuity officers. My mom has a friend who used to be a script (aka continuity) supervisor. She (or he) is the person on a film set who makes sure that the actor’s shirt is buttoned the same way after lunch as during morning filming and that the...