When Blogging Takes a Back Seat

The blog is back! Not that it really went anywhere. My Fourth of July holiday weekend started off great—and then I got sick. Not seriously-ill, in-the-hospital sick; just miserable enough to spend 10 days in bed and almost totally offline—and another two weeks...

5 Digital Trends to Watch

If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...

Being Liked Is Overrated

During a recent MarketingProfs Webinar on managing your online reputation, C.B. Whittemore said that “negative stuff isn’t all evil.” She cited a study that found that 64 percent of people trust social media more when there are both positive and...