Your Awesome LinkedIn Responsibility

I was updating an old article recently that had a wonderful line about Rolodex(es). I used to have two large ones filled with mostly business cards stapled onto index cards that contained the contact history of my business life. Now we call that Google Contacts. And...

Are You Telling Customers What They Need to Know?

Your marketing is awesome. Your website looks great. The descriptions are descriptive. The photos are top quality. The colors are realistic. And the e-commerce piece is working without a hitch, Your marketing may be awesome — but is it effective? Here’s a...