Influencer Marketing Isn’t About Numbers

Influencer Marketing Isn’t About Numbers

Don’t buy friends. Please. Just don’t. If you’ve been reading this blog regularly, you know that I’m not a big fan of the influencer marketing hype. Because, what is an influencer anyway? And how much is your influence worth? Influencer...
Is Game of Thrones Right for Your Brand?

Is Game of Thrones Right for Your Brand?

Game of Thrones Day is becoming a thing. But should it? I loved the books. The music from the HBO show is phenomenal. But is Game of Thrones right for your brand? I’m a big proponent of brand consistency. Your look, feel, messaging, and all the touchpoints where...
PR and Marketing Are Finally Converging

PR and Marketing Are Finally Converging

The lines between PR and marketing are blurring. That’s one key takeaway from a recent report on the state of the communications profession.* The report, from the Annenberg School for Communication and Journalism at the University of Southern...
The State of Corporate Messaging

The State of Corporate Messaging

We’ve talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don’t pique their interest...