content strategy, Social Media
My first Twitter poll was a complete failure. It’s #WorldSeries Game 5 tonight. Who will win? — Daria Steigman (@dariasteigman) October 31, 2015 It was actually Game 4. Sigh. But that’s not what’s really wrong here. [bctt tweet=”Twitter polls...
Data, Marketing/PR, Social Media, Technology
F. Scott Fitzgerald once wrote that “the rich are different from you and me.” (And Ernest Hemingway, unblinded by bling, is said to have replied, “Yes, they have more money.) Turns out, when it comes to marketing, money doesn’t seem to yield a...
Mobile, search engine optimization, Social Media
Is mobile search different? Neicole Crepeau pointed me to some interesting statistics about how people search when they’re using their mobile phones. One statistic, in particular jumped out at me: 40 percent of smartphone users say that they’re more [influenced]...
