Are You Building Relationships or Burning Them?

His name was Matt, and I loved him. Matt was a trainer at Gold’s Gym when I first met him. He said hi to everyone, and he’d go out of his way to correct your form or (in my case) nag me to switch up cardio machines more often. When I decided to get a...

Who Else Wants Brand Evangelists?

I’ve talked before about how¬†picking up the phone is a key component to customer service. But that’s really only the starting point for building customer loyalty. If you’re lucky, your best customers are evangelists for your brand. Here are four ways...

11 Months, 1 Web Design, and the Perils of DIY

Eleven months. Eleven months, which equals a cautionary tale about good intentions. As in mine, and my time and ability to brand a Web site. When I migrated SteigmanCommunications.com onto a self-hosted WordPress platform in January (or, more accurately, when my...