branding, Customer Service
I’ve talked before about how picking up the phone is a key component to customer service. But that’s really only the starting point for building customer loyalty. If you’re lucky, your best customers are evangelists for your brand. Here are four ways...
Communications Strategy, Marketing/PR, Social Media
My friend and uber-trainer Lee Watts asked me the other day about collaborative blogs. His idea is to bring together several colleagues in related fields (i.e., sports performance, nutrition, physical therapy, and so forth) to create a broader and more dynamic go-to...