Business, Customer Service, Marketing/PR
When I moved into my condo, it took me a couple of months to find a tile guy to replace my kitchen floor. The job was “too small,” one contractor flat out said to me. When I was writing articles for an insurance company, two brokers and one attorney (the...
branding, Business, Marketing/PR
I was just looking over a short report on business-to-business marketing put out by MarketingProfs and Forrester Research. According to What Works in B2B Marketing 2010, the top three challenges facing marketers are lead generation, increasing product/service...
Marketing/PR, Professional Development
Your Web site has great content, but are you using it effectively to generate business? I’m guilty of this. I know prospects are visiting my site, but I don’t have a strong call to action–so I’m missing opportunities to build these...
