How Much is Your Influence Worth?

Marketing/PR, Social Media

I received an email pitch the other day about monetizing my influence. This was the crux of the pitch: “We’re an influencer marketing marketplace that helps connect companies with influential people online that can help promote their brands. We’re looking for people...

How Klout Measures Influence

Social Business, Social Media

I quietly reconnected my Klout profile a few weeks ago. Klout scores are popping up all over. More specifically, in Nimble–the social CRM software that I started using to help me better keep track of everyone and more-wisely manage my workflow. Silly little...

What is an “Influencer”?

networking, Social Media

Let’s clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people’s perceptions of my value shouldn’t rise or fall depending on whether I’m talking to an “online rock...

Why I Quit Klout

Social Media

I no longer have Klout. I’m not sure what pushed me over the edge. Maybe it was the endless notifications urging me to urge my friends to sign up. Or the incessant efforts to get me to link to my Facebook account. Or the fact that it was so easy to...