Marketing/PR, Social Media
For a long time, I didn’t understand PR metrics. I’d listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn’t understand how all these numbers were relevant to achieving much of anything. Then I realized...
Business, business models
Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She’s an advocate for vertical integration–picking your industry or sector and drilling down (for clients) from...
Business, business strategy
Pricing is one of the trickiest elements in consulting. Whenever I talk to newly minted independents and small business owners, the biggest challenge they face is understanding how much to charge for different services. One colleague told me that the response she...
