Social Media Productivity Hacks 2

I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. Here are four tools I’ve...

Counting vs. Measuring

For a long time, I didn’t understand PR metrics. I’d listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn’t understand how all these numbers were relevant to achieving much of anything. Then I realized...

Specialist or Generalist?

Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She’s an advocate for vertical integration–picking your industry or sector and drilling down (for clients) from...

What’s Your Favorite Tweet Chat?

Tweet chats* can be a great way to connect with your online community, make serendipitous connections–and learn a lot too. My favorite tweet chats: Hashtag Social Media, which was started by my friend Marc Meyer. It’s all about social business (emphasis on...