Is Your Brand Limiting You?

I read this interesting post recently about the difference between building your name and branding your business. It looked at Chris Brogan (who’s arguably more recognizable for his personal brand than for his company) and Jason Falls (who is perhaps better...

Why Social Media is Worth It

  Whenever I talk about social media, I invariably get asked two questions: How do you find the time? [and] Is it worth it? I’ve been thinking about the question of time a lot since reading Marc Meyer’s Let’s Focus post earlier this month. He...