Influencer Marketing Isn’t About Numbers

Influencer Marketing Isn’t About Numbers

Don’t buy friends. Please. Just don’t. If you’ve been reading this blog regularly, you know that I’m not a big fan of the influencer marketing hype. Because, what is an influencer anyway? And how much is your influence worth? Influencer...

What is an “Influencer”?

Let’s clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people’s perceptions of my value shouldn’t rise or fall depending on whether I’m talking to an “online rock...

Why I Quit Klout

I no longer have Klout. I’m not sure what pushed me over the edge. Maybe it was the endless notifications urging me to urge my friends to sign up. Or the incessant efforts to get me to link to my Facebook account. Or the fact that it was so easy to...