Don’t Neglect Your Visual Brand Identity

You know how when you see or hear certain advertisements, you can identify the company immediately even if the ad spot is brand new? Credit solid branding. The GEICO gecko.   Local car dealership Eastern Motors. I dare you to watch the ad and not have the jingle...

Take Your Brand Experience to the Next Level

Every organization needs to understand its touchpoints. A touchpoint is any place your organization comes into contact with stakeholders—employees, customers, prospects, partners, the media, and so forth. Every touchpoint is part of your brand experience. Touchpoints...

What Is Wrong With IBM?

IBM has a female CEO. IBM sponsors the Masters, an event held at Augusta National, a private club that does not allow women to be members. Which means Virginia Rometty can’t join the club that her company pays to prop up. This isn’t a new story (or a new...