What Do Senior Communicators Want?

The challenge in any broad-based membership organization is to provide value to all your members. IABC traditionally does a great job of programming for mid-level communicators; less so for its senior-level members. To address this challenge, IABC/Washington some...

Do Writing Skills Matter?

One of the questions at last month’s IABC/Washington panel discussion on 2010 trends was on core competencies. What skills do communicators need to have today? Panelists cited several, including: the ability to identify influencers knowing how to tell a story...