Business, Communications Strategy
I was reading The View From the Top,* a recent report from the IABC Research Foundation. Researchers interviewed 20 CEOs about the role of corporate communications. What I like about the report–and IABC–is the global perspective. These CEOs run companies...
business strategy, Independent Thinking
Sometimes you have to know when to let go: The best small business owners are constantly innovating—rethinking a product, redesigning our Web sites, tweaking our marketing approaches, testing productivity tools and technologies. It’s what we do. But we’re...
branding, business models, Independent Thinking
Is your business structured the right way? There are legal, tax, and liability implications to how your business is structured. Not just the legal structure (e.g., LLC or corporation), but also whether you have an operating agreement and how it’s written. And...
