Does Engagement Matter?

Deborah Brody wrote a terrific blog post last week about the role of engagement. She said in part: In social media, people talk about engagement all the time. You have to “engage” with your followers. What does this really mean? Why are you engaging? The answer is...

On Twitter: Can You Have Too Many Followers?

First there was a debate about LIONS (LinkedIn Open Networkers) on LinkedIn, and now there’s dialogue about collecting followers on Twitter. Guy Kawasaki generated a huge conversation with his post last week on the topic. His advice ranged from tweeting top...