Communications Strategy, Social Media
One colleague is frustrated because the forums on her membership site are getting little traction. She’s set up “pull” options for people to get e-mail alerts to new conversations. She’s posted notices to her LinkedIn group. She’s...
Customer Service, Social Media
There is an interesting study on big retailers and their Facebook pages. STELLAService tested how 20 top retailers handle “general service questions.” The results: “Of the 20 retailers measured, five failed to respond to a question posted on their...
Business, Independent Thinking
What can you do today to get noticed? My neighbor Steve Stern operates a small financial investment advisory firm. We usually meet up in the halls and chat for a few minutes. Yesterday was no different–except that he and an employee were headed to the Irish Pub...
