branding, Business, Independent Thinking
My latest IABC Independent Thinking business column is out, and the focus is on how we see ourselves and the shifting terminologies that we use to define ourselves and our businesses and the way we want our clients, customers and prospects to think of us. There were...
Business, Independent Thinking
Many independent consultants and small business owners are notoriously bad at delegating, whether it’s because they don’t want to spend the money or they don’t know where to start. Yet building a successful business means focusing on those tasks that...