Communications Strategy, Social Media
I asked participants at a meeting the other day to name their favorite social media platform. Many picked Twitter (news) or Instagram (pretty pictures). There were a few Facebook aficionados (groups), a Pinterest lover (boards), and one Reddit fan (trendspotting). My...
digital strategy, Marketing/PR, Social Media
Facebook believes I’m “very liberal” and like the UK’s Conservative Party. The social networking platform also believes I’m a technology early adopter with an African-American “ethnic affinity” who likes words and alarm...
digital strategy, Marketing/PR, Social Media
Sometimes I think the Borg have arrived. In case you’re not a Star Trek fan, the Borg are a race of cybernetic organisms with a hive mind and a nasty habit of saying “resistance is futile.” Then they assimilate you. Facebook is getting to feel a bit...
