Publishing Platforms & Your Business

branding, digital strategy

Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I’d share them with you here. That fact that...

Your Brand is Live

digital strategy, Marketing/PR, Social Media

Sometimes I think the Borg have arrived. In case you’re not a Star Trek fan, the Borg are a race of cybernetic organisms with a hive mind and a nasty habit of saying “resistance is futile.” Then they assimilate you. Facebook is getting to feel a bit...

Mobile is the New Tech Ecosystem

Mobile

About 20 percent of my Web site traffic comes from mobile. The number — and that it isn’t higher — isn’t really surprising. Mobile may be the new tech ecosystem, but much of my traffic comes from business people, most of whom still spend a lot...

Facebook Instant Articles & Your Business

Social Media

Facebook Instant Articles are here. The social media behemoth is opening up Instant Articles to all publishers. While the feature rolled out with a select group of large media companies (think Buzzfeed or The New York Times), it will be available to everyone starting...