Marketing/PR, Reviews, sales
I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...
Communications Strategy, Social Media
One colleague is frustrated because the forums on her membership site are getting little traction. She’s set up “pull” options for people to get e-mail alerts to new conversations. She’s posted notices to her LinkedIn group. She’s...