The Secret to Being a Smart Marketer

I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...

Going Google

I have a confession to make: My e-mail “system” has been a mess. Microsoft Outlook was structured to pull & store e-mail from legacy Internet companies with poor Webmail interfaces and small storage capacities.  In came more and more mail, and the only...

I Am Not an Athlete

I overheard a woman at the gym the other day telling her friends that she’d once run a marathon. While they were oohing and aahing over her accomplishment, she added some caveat that I didn’t catch. Then she said, “I’m not an athlete.”...

5 Lessons on Entrepreneurship from a Pop Artist

Last week, I went to see Roy Lichtenstein for inspiration. The problem with running your own business is that you can spend so much time in the “stuff” of it that you forget to poke your head out and think big thoughts. So the Thanksgiving Holiday came...