The Disney Rule

In case you missed it, I’m not a big “rules” girl. You need to have rules, but whether (and how) you enforce them really depends on what’s needed. [bctt tweet=”I believe in rules — but in a spirit of the law kind of way.”] I’m certainly not a “follow the...

Cultivating Your Brand Fans is a Mindset

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

4 Ways Location Matters to Your Business

Conrad Hilton reportedly said that the three most important attributes of a hotel are “location, location, and location.” I stayed at a hotel on Majorca once that met that criteria — far from the touristy capital city, an easy drive from just about...

Take Your Brand Experience to the Next Level

Every organization needs to understand its touchpoints. A touchpoint is any place your organization comes into contact with stakeholders—employees, customers, prospects, partners, the media, and so forth. Every touchpoint is part of your brand experience. Touchpoints...

The Data-Trust Conundrum

Disney Corporation is testing a wearable technology that enables the company to track the movement of people in and around its theme parks. The new MagicBand looks like a watch-less wrist band and contains an RFID chip. Disney clearly intends for the bands to replace...