What Defines a Good Mobile Site?

I have a secret: I hate mobile sites. Okay, not all of them. I love that Amazon lets me find and buy pretty much anything with one touch. (Which, by the way, is a pretty smart sales strategy too.) And StubHub’s screen navigation makes changing or updating...

Social Media Isn’t the Problem

Would you fire an employee who badmouthed your business? I had the pleasure of presenting at the Direct Marketing Association of Washington’s Social Media Marketing Day. Our panel was charged with talking about best practices. Did you know, for example, that...