digital ubiquity | Steigman Communications

5 Future of Marketing Trends You Need to Know Now

How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...

Don’t Neglect Your Visual Brand Identity

branding

You know how when you see or hear certain advertisements, you can identify the company immediately even if the ad spot is brand new? Credit solid branding. The GEICO gecko. Local car dealership Eastern Motors. I dare you to watch the ad and not have the jingle...

6 Reasons To Pay Attention to the Internet of Things

Mobile, Technology

The Internet of Things–a world of increasingly interconnected objects and devices–could make our lives very, very interesting. Pew Research has been trying to understand what impact an increasingly wired world will have on both our personal and...

The 4th Digital Revolution is Coming

Business, Marketing/PR, Mobile, Social Media, Technology

The next stage of the digital revolution is coming, and Mark Schaefer thinks he knows what it will be. At a terrific talk on “content shock” at Google’s DC headquarters, Schaefer discussed the past, present, and future of the digital revolution—and what this means for...

5 Takeaways from J.C. Penney’s Colossal Business Blunders

Business, Customer Service

Fortune has dissected just how bad things were during CEO Ron Johnson’s brief and stormy tenure at the head of J.C. Penney. You may know that J.C. Penney (or “JCP” as the newcomers tried to re-brand it) is a department store chain in deep trouble....

5 Future of Marketing Trends You Need to Know Now

Don’t Neglect Your Visual Brand Identity

6 Reasons To Pay Attention to the Internet of Things

5 Takeaways from J.C. Penney’s Colossal Business Blunders

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