How to Create an Instant Brand Fan

Running Shoes + Baseball Talk = Instant Brand Fan. Let me explain. My friend Deborah Brody mentioned that she’d just purchased new running shoes from Zappos. She also mentioned how convenient it was, and that she was able to purchase the last model at a...

Does Engagement Matter?

Deborah Brody wrote a terrific blog post last week about the role of engagement. She said in part: In social media, people talk about engagement all the time. You have to “engage” with your followers. What does this really mean? Why are you engaging? The answer is...

Why Business and Politics Don’t Mix

It’s generally a bad idea to mix business and politics. (Unless, of course, your business is politics.) My friend Deborah Brody pointed me to this story on Friday about a bar owner who used his blog to share his opinions about illegal immigration. By the time I...

Are Business Cards Obsolete?

I love that there’s an iPhone app that lets you exchange contact information just by bumping phones. But does this mean that business cards are becoming obsolete? Business cards speak to me, especially when it comes to small businesses and solo practitioners....