Welcome to the Dark Side

There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can’t track — e-mailing an article to a friend, texting a URL,...

Your Brand is Live

Sometimes I think the Borg have arrived. In case you’re not a Star Trek fan, the Borg are a race of cybernetic organisms with a hive mind and a nasty habit of saying “resistance is futile.” Then they assimilate you. Facebook is getting to feel a bit...