Business, Independent Thinking
Many independent consultants and small business owners are notoriously bad at delegating, whether it’s because they don’t want to spend the money or they don’t know where to start. Yet building a successful business means focusing on those tasks that...
Business, Independent Thinking, search engine optimization, Social Media
Have you ever wondered why a growing number of small businesses are investing time and resources into starting and maintaining a blog? My latest column for CW Bulletin is out, and the topic is blogging for business value. While there is no magic formula for business...
Business, Entrepreneurship, Independent Thinking
My new column is out. The Small Business Edge: Why Solopreneurs and Small Businesses Will Weather the Downturn, looks at why I believe that small business has a big edge in this economy. Five quick reasons: Innovation Networks Competition Nimbleness Flexibility You...
Communications Strategy, Marketing/PR
I just skimmed through several years of IABC’s Communications World and CW Bulletin archives, and was struck by what communicators have found fundamental, relevant, or cutting-edge year from year. It was like rummaging through a time capsule. The fundamentals of...