content strategy, digital strategy
What makes for engaging content? AOL — yes, that AOL — looked at over 55,000 customer interactions with online content to try to understand what makes people engage with different kinds of content. The study identified eight distinct content moments:...
Customer Service, Marketing/PR
A new report says that the future of retail is increasingly frictionless and personalized. Future of Retail 2016, by research firm PSFK Labs, identifies 10 factors that companies will want to put in place to build brand loyalty, engage with customers, and generate...