Customer Experience | Steigman Communications

Personalization or Privacy: Which Comes First?

Consumers want personalization. It’s the 21st century equivalent of the place where everybody knows your name. It’s why we love Amazon. It’s why we use mobile wallets and let our browsers auto-save form data. It’s why Facebook is so insistent...

Here’s Why Your Contact Information Should Not be an Afterthought

branding

Let’s say you’re revamping your Web site. You’re probably focused on the home page. That’s a good thing. It is, after all, often someone’s first impression of your business. The look, feel, messaging, and branding are all important. Then...

What Makes Customers Engage with Your Content?

content strategy, digital strategy

What makes for engaging content? AOL — yes, that AOL — looked at over 55,000 customer interactions with online content to try to understand what makes people engage with different kinds of content. The study identified eight distinct content moments:...

The Employee Engagement Disconnect

Business

Are you doing right by your organization or by your customers? These should be the same thing. An “and” not an “or.” The answer should be “both.” What improves the business should also improve the people the business serves. I...

The Future of Retail is Frictionless and Personalized

Customer Service, Marketing/PR

A new report says that the future of retail is increasingly frictionless and personalized. Future of Retail 2016, by research firm PSFK Labs, identifies 10 factors that companies will want to put in place to build brand loyalty, engage with customers, and generate...

Personalization or Privacy: Which Comes First?

Here’s Why Your Contact Information Should Not be an Afterthought

What Makes Customers Engage with Your Content?

The Future of Retail is Frictionless and Personalized

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