The Price of Milk

Pricing can be tricky. Aim too low, and people wonder what’s wrong with your product (or think your service is second rate). Price too high, and you might have few or no takers. I’ll pay a premium for value. Great customer service, beautiful design, and...

Duracell, BlackBerry, and an Elegant Solution

Sometimes the simplest solutions are the most elegant. Not the Apple design kind of elegant, but rather the functionality of wheels on luggage or mini air canisters for the road cyclist. I found the coolest gadget at Costco yesterday: a plastic case for two AA...