Who Controls The Conversation?

There’s been an ongoing discussion in one of my private Facebook groups around who should speak for your organization. Public relations? Social media? Customer service? Someone else? The discussion isn’t about the formal reporting chain — identifying...

The Fastest Way to Shut Down Conversation on Your Blog

Want to know the fastest way to shut down conversation on your blog? Moderate comments. (And if you’re going to hold comments, you should at minimum have a process for getting them approved quickly.) Case in point: I followed a link to a terrific blog post the...

How Not to Start a Conversation

I received a two-paragraph e-mail the other day from someone looking to connect with me at an upcoming event. She spelled my name right, told me it’s her second time going to an event put on by this particular group, and said she hoped we’d get to meet. So...