The State of Corporate Messaging

The State of Corporate Messaging

We’ve talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don’t pique their interest...

The Awesomeness Trap

No one sets out to create bad content. The doesn’t mean, however, that all your content is effective at achieving its specific goal. Maybe that’s selling a product, driving donations, encouraging new member sign-ups, educating people, or even the somewhat...