The Power of Visual Recording

Marketing/PR, Social Media

I reinstalled Instagram on my mobile phone the other day. My friend Beth Schillaci shamed me into it. She’s going to a Capitals playoff game (count me officially envious), and she’s posting pics on Instagram. And she told me, “You really need to get...

Cultivating Your Brand Fans is a Mindset

branding, Social Media

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

The Value of Great Swag

branding

Ian Gertler and I were having a conversation about swag. Swag or schwag–it’s the cool stuff companies compete to put into Oscar gift bags. The pens, phone chargers, paperweights, and the like that show up in the average conference tote. Like this. As you...

5 Tips for Building an Online Community

Business, Social Media

Last week’s #bufferchat was all about community. Specifically, chat participants talked about what it means to be a community, what makes a community strong, how to pick a platform, and how to get started. One of the questions dealt specifically with advice for...