Is Your Brand Limiting You?

branding

I read this interesting post recently about the difference between building your name and branding your business. It looked at Chris Brogan (who’s arguably more recognizable for his personal brand than for his company) and Jason Falls (who is perhaps better...

Three Little Words

Business, Workflow

I’m taking a page from Chris Brogan this year. He annually identifies “three words that I use as guidance for how I should conduct my efforts in the year to come.” My three words for 2010: incubate, endorphins, and endurance. I’m going to use them, hopefully wisely,...

Why I Don’t Watch Videoblogs

Communications Strategy, Social Media

Have you ever wished you could skim through a video post? I have a secret. I don’t like watching videos. Send me a link to a 5,000-word article and I’ll dive in. But send me a video link and odds are high I’ll click it off in a few seconds. There are...