Affiliate links can be a simple way to pick up some extra cash, but at what cost? Before we explore the pros and cons, let’s first step back and talk about what they are. Brands set up affiliate programs to reward people, often called brand ambassadors, for...
When NBA great LeBron James announced he was coming home to Cleveland in 2014, he wrote a letter in Sports Illustrated. He is a superstar, after all, so any news outlet with a brain was going to let him tell his story in his own words. Most athletes, however,...
It’s a good idea to periodically review your website. And it’s not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn’t. Some of the advice was pretty...
Let’s say you’re revamping your Web site. You’re probably focused on the home page. That’s a good thing. It is, after all, often someone’s first impression of your business. The look, feel, messaging, and branding are all important. Then...
You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...
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