6 Website Elements Worth a Second Look

6 Website Elements Worth a Second Look

It’s a good idea to periodically review your website.  And it’s not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn’t. Some of the advice was pretty...
I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...