The Employee Engagement Disconnect

Are you doing right by your organization or by your customers? These should be the same thing. An “and” not an “or.” The answer should be “both.” What improves the business should also improve the people the business serves. I...

Take Your Brand Experience to the Next Level

Every organization needs to understand its touchpoints. A touchpoint is any place your organization comes into contact with stakeholders—employees, customers, prospects, partners, the media, and so forth. Every touchpoint is part of your brand experience. Touchpoints...

Kellogg, Kashi, and What Customers Want

Saying you’ve done nothing wrong when your customers are angry may not be the smartest response. Calling customers “confused”–really? My friend Zane Safrit pointed me to this story about Kellogg’s Kashi brand. Apparently some of the soy...