How to Create an Instant Brand Fan

Running Shoes + Baseball Talk = Instant Brand Fan. Let me explain. My friend Deborah Brody mentioned that she’d just purchased new running shoes from¬†Zappos. She also mentioned how convenient it was, and that she was able to purchase the last model at a...

Opening Day 2011

It’s Opening Day! Pardon the interruption as I take a much-needed day off to bow at the altar of the baseball gods. Photo by Lauren Nelson (Flickr).

Opening Day 2010

Taking a day away from the office. It’s Opening Day 2010, and I’m off today to worship at the altar of baseball. Me, President Obama, and 44,000 other sports fans at Nationals Park. Have a good Monday, and I’ll see you tomorrow. Photo by sigckgc...

Are You Inspiring Your Team Today?

Being a baseball booster can be fraught with disappointment. Just ask Cubs fans: 101 years and counting. My team, the Washington Nationals, is on its way to getting the first overall pick in the draft for the second year in a row. This isn’t a good thing. Last...