Sustainability and Your Business

Sustainability and Your Business

Business

There’s a new report on authenticity that caught my attention as much for what it does talk about as what’s missing. What it does well is talk about how organizations should tell their stories. What it fails to do, however, is make the connection to...

Kellogg, Kashi, and What Customers Want

branding, Marketing/PR

Saying you’ve done nothing wrong when your customers are angry may not be the smartest response. Calling customers “confused”–really? My friend Zane Safrit pointed me to this story about Kellogg’s Kashi brand. Apparently some of the soy...

5 Reasons I Love Twitter (And You Should Too)

Social Media

Have you ever gone through Twitter withdrawal? I’ve been a bit quiet the last two weeks, and really didn’t mind being mostly offline. But solitude only lasts so long. So I officially re-energized today with what I termed my “social media catch-up...