I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...

Cultivating Your Brand Fans is a Mindset

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

7 Digital Trends to Watch in 2012

Integration, mobile, and consolidation were all topics under discussion at the January 12 IABC/Washington panel on trends in digital communications. Here are my top seven takeaways: 1. Silos will start to fall. According to Steve Radick of Booz Allen Hamilton’s...