content strategy, digital strategy
What makes for engaging content? AOL — yes, that AOL — looked at over 55,000 customer interactions with online content to try to understand what makes people engage with different kinds of content. The study identified eight distinct content moments:...
Business, business strategy, Social Media
I have a problem with long-term contracts. If you have to lure customers into sticking around, what does that say about your confidence in your product, service, and/or value? Okay, I get it. You spent a lot of effort bringing people in. And you want to incentivize...
