Influencer Marketing Isn’t About Numbers

Influencer Marketing Isn’t About Numbers

Don’t buy friends. Please. Just don’t. If you’ve been reading this blog regularly, you know that I’m not a big fan of the influencer marketing hype. Because, what is an influencer anyway? And how much is your influence worth? Influencer...

Your Connections are Currency

“Your connections are currency,” said Randi Zuckerberg. Speaking at DemandSuccess, the author, entrepreneur, and former Facebook executive gave a terrific talk that touched on everything from hackathons to the maker movement. In talking about how connections are...