Web 2.0 Etiquette

  It happened again this morning. I picked up two followers on Twitter whose sole purpose seems to be to get me to follow their constant stream of business promos and links to their Web sites. I don’t think so. And then there were the four people whose...

Social Media? Yes. You.

  My latest Independent Thinking column is out. And, yes, the topic is how to get started in social media. Because if you’re a consultant, especially in the communications field, you really ought to dip at least one toe in the social media fishbowl. After...