Is Social Business Reaching a Tipping Point?

Your business may be “social,” but is it a social business? Social business is all about moving beyond just using social media (listening, posting, chatting, and so forth). It’s about more effectively leveraging the social conversations to help...

7 Digital Trends to Watch in 2012

Integration, mobile, and consolidation were all topics under discussion at the January 12 IABC/Washington panel on trends in digital communications. Here are my top seven takeaways: 1. Silos will start to fall. According to Steve Radick of Booz Allen Hamilton’s...