At Least the Soda is Free

U.S. airlines, except for “Hallelujah” Southwest Airlines (congrats on the great ads), have so diluted their brands that the companies are becoming increasingly interchangeable. On my American Airlines flight to Dallas last week, the flight attendant went...

Southwest’s Winning Strategy

Southwest, the company which advertises that “fees don’t fly with us” and “bags fly free,” flew more people around the United States than any other airline, according to Department of Transportation statistics released yesterday. While...

Remember People Express?

  The airline industry could learn a lesson or two from People Express. For those of you who weren’t traveling in the early-mid 1980s, People Express was a budget airline best known for cheap flights between Newark, NJ, and London’s Gatwick Airport....