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Facebook’s Latest Algorithm Changes Are No Reason to Panic

Facebook’s Latest Algorithm Changes Are No Reason to Panic

Communications Strategy, Social Media

I asked participants at a meeting the other day to name their favorite social media platform. Many picked Twitter (news) or Instagram (pretty pictures). There were a few Facebook aficionados (groups), a Pinterest lover (boards), and one Reddit fan (trendspotting). My...
4 Ways to Identify & Attract Potential Customers

4 Ways to Identify & Attract Potential Customers

Marketing/PR, networking

A new subscriber emailed me recently to say that his biggest challenge is identifying and contacting potential customers. He’s not alone. Most businesses struggle to identify and attract new customers (or clients, members, patients, etc.). Unless you have a...
2017 Social Media Trends: Less Bling and More Basics

2017 Social Media Trends: Less Bling and More Basics

content strategy, Social Media

Let’s talk about 2017 social media trends. But first, some context. Buffer’s social media team tweeted out a terrific visual on product adoption. It took 50 years before the telephone had 50 million users, and 22 years before televisions boasted such...
These Four 2017 Internet Trends Are About the Findability of Your Brand

These Four 2017 Internet Trends Are About the Findability of Your Brand

Business, digital strategy, search engine optimization, Technology

Mary Meeker’s 2017 Internet Trends report is out, and it packs a punch. In addition to providing an overview, the slides cover eight key topics: online advertising interactive games (including product innovation & modern learning) media (distributed...

Facebook Ad Profile Knows a Lot About You (Right and Wrong)

digital strategy, Marketing/PR, Social Media

Facebook believes I’m “very liberal” and like the UK’s Conservative Party. The social networking platform also believes I’m a technology early adopter with an African-American “ethnic affinity” who likes words and alarm...
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