Communications Strategy, Social Media
I asked participants at a meeting the other day to name their favorite social media platform. Many picked Twitter (news) or Instagram (pretty pictures). There were a few Facebook aficionados (groups), a Pinterest lover (boards), and one Reddit fan (trendspotting). My...
content strategy, Social Media
Let’s talk about 2017 social media trends. But first, some context. Buffer’s social media team tweeted out a terrific visual on product adoption. It took 50 years before the telephone had 50 million users, and 22 years before televisions boasted such...
Business, digital strategy, search engine optimization, Technology
Mary Meeker’s 2017 Internet Trends report is out, and it packs a punch. In addition to providing an overview, the slides cover eight key topics: online advertising interactive games (including product innovation & modern learning) media (distributed...
digital strategy, Marketing/PR, Social Media
Facebook believes I’m “very liberal” and like the UK’s Conservative Party. The social networking platform also believes I’m a technology early adopter with an African-American “ethnic affinity” who likes words and alarm...