There are five concrete steps you can take to position yourself to launch a new business. I’ve talked about Step 1 (Your Value Proposition), Step 2 (Your Contacts), Step 3 (Your Prospects) and Step 4 (Your Business Model). The final step is to create business materials.
You must have something tangible that you can both mail out and bring to meetings that defines who you are, your value proposition, and the services you offer. Depending on how you have chosen to define your business, this could be a single, one-size-fits-all document, or you may want to create several versions targeted to different audiences. Similarly, you will need to draft one or more sample cover letters from which you can pull phrases.
Photo by Natalie Maynor (Flickr).