To do business, you need to know who you want to do business with. Chances are you have some idea about the organizations you think are a good fit. This is likely to change as you hone your value proposition–but having that first list of prospects offers comfort that you have some places to pitch your services sooner rather than later.
Also read Step 1 (Your Value Proposition) and Step 2 (Your Contacts).
Photo by Natalie Maynor (Flickr).
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.