Worthwhile webinar on leveraging social media for business value. Although it breaks no new ground, it is a useful refresher course on how to reach out to your myriad stakeholders. They’re neither nameless nor monolithic, and David Meerman Scott does a good job of reminding communications practitioners that it’s important to tell people not what you do but what your business can do for them.

Meerman Scott also talks about the “world wide rave” that occurs when you are successful in creating buzz around your products or services.

Thanks to the International Association of Business Communicators for sponsoring this one.

Photo by Kodak Views (Flickr).